Home Appliances To The Countryside & Trade-2010 Explosion Of Household Electrical Appliances
Thursday, July 29th, 2010 This year, the countryside home appliances and consumer electronics trade-in appliance market policies on the pulling effect of a significant, especially for home appliance trade-in policy and in stores that are expected before the Spring Festival, consumers to “trade-in” needs will become more apparent, bringing a new round of sales peaks.
Letter to the Department recently released statistics show that as of November 16, 9 pilot provinces and municipalities were recovered five categories Jiu Jiadian 239.0149 million, of which 168.7379 million TV sets, refrigerators, 21.7166 million sets, washing machines and 30.8784 million sets, air-conditioning 3.3783 10000 sets, computer 14.3037 million units; a total of five new class of sales of household appliances 203.0156 million, of which 93.7786 million TV sets, refrigerators, 32.4582 million sets, washing machines and 31.7745 million units, air-conditioning 24.1057 million sets, computer 20.8986 million units, sales of 8.021 billion yuan .
According to the Ministry of Commerce trade-in information management system for home appliances, as of December 1, 2009, Suning trade-in sales exceeded 3.0 billion, reaching 30.9 billion yuan, accounting for trade-in market, more than 33% of the share and become the country’s trade-in appliance sales charts, while the total number of recovery units is 85 million units, but also for the nation.
Good form, driven by household appliances to the countryside bidding for the 2010 draws near, warm air pouring in the policy. 11, held late in Wuhan area of the country’s industrial and information appliances to the countryside experience exchange meeting, public letter to the Ministry of Finance revealed that the responsible person, in the coming year there will be a major household appliances to the countryside policy adjustments, including the elimination of home appliances to the countryside ceiling prices of the actual sales to be out of a small successful businesses, as well as in some mature areas are likely to subsidize on-site experiments. Accordingly, the appliance manufacturers caught out to have overweight fat edge appliances to the countryside.
Appliances plate stock rose after hearing
As a country “expand domestic demand to maintain growth” policy, an important content in February this year, began the implementation of home appliances to the countryside, as of the end of October, the National total sales of home appliances to the countryside 27.878 million units, sales of 50.84 billion yuan. However, the Ministry of Industry and Information Technology Vice Minister Lou believes that the industry with the previous forecast of about 150 billion yuan boosting consumption in rural areas compared to the amount of the current volume of home appliances to the countryside are not a small gap. According to Lou saying in 2010 the Department of Public letter home appliances to the countryside will continue to strengthen across the country forward, and guide enterprises to develop appropriate agricultural products, improve service levels in rural household appliances.
It is also home appliance manufacturers as household electrical appliances to the countryside next year, there were “all-out” another obvious sign. Appliance giants have announced later this year, coincidentally home appliances to the countryside to increase research and development, to invest in promoting channel sink, and should be clear that he will continue to strengthen the Government to promote home appliances are directly linked to the countryside. In fact benefit from home appliances to the countryside, Gree, Skyworth, TCL, Midea, Haier home appliances such as plate stock listed companies, the continuing rise in the past two months, showing significantly better than the broader market’s stock has doubled compared to the beginning.
China Electronic Chamber of Commerce Deputy Secretary-General Lu Renbo said that at present the number of households in rural China is about 230 million, the current consumption of household appliances in rural families to see the enthusiasm is high, but once the slack preferential policies in rural areas may in turn consumer appliances to restore normalcy, even short-term stagnation. Therefore, relying on a simple home appliances to the countryside incentives palliative, but also the joint efforts of various vendors, it is necessary to increase investment in product functionality intensity, but also to break the product price, product type and other constraints, in order to achieve the appliance the countryside market, bigger, and stronger.
This year, the countryside home appliances and consumer electronics trade-in appliance market policies on the pulling effect of a significant, especially for home appliance trade-in policy and in stores that are expected before the Spring Festival, consumers to “trade-in” needs will become more apparent, bringing a new round of sales peaks.
Letter to the Department recently released statistics show that as of November 16, 9 pilot provinces and municipalities were recovered five categories Jiu Jiadian 239.0149 million, of which 168.7379 million TV sets, refrigerators, 21.7166 million sets, washing machines and 30.8784 million sets, air-conditioning 3.3783 10000 sets, computer 14.3037 million units; a total of five new class of sales of household appliances 203.0156 million, of which 93.7786 million TV sets, refrigerators, 32.4582 million sets, washing machines and 31.7745 million units, air-conditioning 24.1057 million sets, computer 20.8986 million units, sales of 8.021 billion yuan .
According to the Ministry of Commerce trade-in information management system for home appliances, as of December 1, 2009, Suning trade-in sales exceeded 3.0 billion, reaching 30.9 billion yuan, accounting for trade-in market, more than 33% of the share and become the country’s trade-in appliance sales charts, while the total number of recovery units is 85 million units, but also for the nation.
Good form, driven by household appliances to the countryside by 2010, the bidding draws near, warm air pouring in the policy. 11 end of the month, held in Wuhan area of the country’s industrial and information appliances to the countryside experience exchange meeting, public letter to the Ministry of Finance revealed that the responsible person, in the coming year there will be a major household appliances to the countryside policy adjustments, including the elimination of home appliances to the countryside ceiling prices of actual sales to be out of a small successful businesses, as well as mature in some areas is likely to subsidize on-site experiments. Accordingly, the appliance manufacturers caught out to have overweight fat edge appliances to the countryside.
Appliances plate stock rose after hearing
As a country “expand domestic demand to maintain growth” policy, an important content in February this year, began the implementation of home appliances to the countryside, close by the end of October, the National total sales of home appliances to the countryside 27.878 million units, sales of 50.84 billion yuan. However, the Ministry of Industry and Information Technology Vice-Minister Lou believes that the industry with the previous forecast of about 150 billion yuan boosting consumption in rural areas compared to the current volume of home appliances to the countryside are not a small gap between the amount of. According to Lou saying in 2010 the Department of Public letter home appliances to the countryside will continue to strengthen across the country to promote and guide the companies to develop appropriate agricultural products, improve service levels in rural household appliances.
It is also home appliance manufacturers as household electrical appliances to the countryside next year, there were “all-out” another obvious sign. Appliance giants have announced later this year, coincidentally the countryside home appliances increased research and development, to invest in promoting the channel sink, it should be with the Government’s clear that he will continue to strengthen its advance is directly linked to household appliances to the countryside. In fact benefit from home appliances to the countryside, Gree, SKYWORTH, TCL, Midea, Haier home appliances such as plate stock listed companies, the continuing rise in the past two months, showing significantly better than the broader market’s stock has doubled compared to the beginning.
China Electronic Chamber of Commerce Deputy Secretary-General Lu Renbo said that at present the number of households in rural China is about 230 million, the current consumption of household appliances in rural families to see the enthusiasm is high, but once the slack preferential policies in rural areas may in turn consumer appliances to restore normalcy, even short-term stagnation. Therefore, relying on a simple home appliances to the countryside incentives palliative, but also the joint efforts of various vendors, it is necessary to increase investment in product functionality intensity, but also to break the product price, product type and other constraints, in order to achieve the appliance the countryside market, bigger, and stronger.
Category to increase the pilot on-site direct subsidies
In conclusion, preliminary studies, engineering letter to the Department of Electronic Information Division Xiao-hua told reporters, the current home appliances to the countryside policies reflect the most problems focused on product selection, product limit, subsidies and other policies are implemented, this is also the future policy modify and adjust the focus.
Xiao cited survey found that rural consumers are generally reflect the current nine major categories too few types of home appliances. Moreover, because of China’s vast territory, over a huge difference in consumption in some areas very little demand for a certain category of products, while for other unique products have strong demand. For example, Guizhou, cool weather, the countryside and poor sales of air conditioning products. However, where there was a mosaic of induction cooker of the table, in rural areas, but strong sales. Therefore, Xiao Hua recommended “9 + N” model, in the original nine categories household electrical appliances, based on the actual situation of the provinces can increase the farmers most in need of home appliances category.
Limit on product issues, Xiao Hua that the policy formulation at the beginning, taking into account the level of real purchasing power in rural areas, in order to protect the interests of consumers, when the price ceiling established policy of home appliances to the countryside. However, many companies of “price ceiling” as a “unified national price.” As home appliances and electronic information products, rapid technological progress, upgrading of quick, frequent price cuts, product tender but once a year, which led to rural consumers products Zhicijiagao created the illusion of home appliances to the countryside. He suggested that the liberalized restrictions on subsidized prices appliances, set cap subsidies to rural consumers have more choices of space.
In addition, complex procedures for subsidies and other issues, the relevant departments have been recommended, including point of sale, including five kinds of direct subsidy by way of subsidies. Home appliances to the countryside in the future will further simplify the payment process audit subsidies, in the strict checks to ensure the safe use of funds, based on the more convenient way of subsidies to the scene.
